I recently bought an Ultra 2, and got it with the Ocean Band. That band didn't end up working well for me because it only comes in one size, which was just barely long enough for my wrist. So I had to adjust it out to the last hole, and it was still a little tight. The end would frequently work its way out from the loop that is supposed to hold it down.So I took a chance on this band, holding fairly low expectations but figuring worst case I was out $10. It arrived today and I was really pleasantly surprised. It's the exact same width as the Apple branded one. Some reviews said it was narrower, but I compared mine right up next to the Apple one and they are literally exactly the same width. It is longer, though, leaving me extra slack, but not too much. It fits nicely and is actually more comfortable than the Apple one because it's a little more pliant and stretchy, whereas the Apple one is pretty stiff and tends to feel restrictive when bending the wrist. For that reason I find that I'm less likely to accidentally push the crown button when bending my wrist back.The band looks great, and I actually like the design of the closure mechanism better than the Apple one as well. With the pin and G-hook combination it stays very secure but it's sleek and I don't have the large hooks on the bottom of my wrist when I'm typing, etc.The one potential negative is that it doesn't seem as durable as the Apple one, but what do you expect for 1/10th the price; you gotta give somewhere. But at the price I think it's a great value, and even if I have to buy another one after six months to a year it's only $10. I may actually go ahead and just buy a couple more in different colors anyway so I can swap out as the mood strikes. I could buy 10 of these for the price of one Apple Ocean Band, and I don't think the Apple one will last 10 times as long.