QUALITY - I've bought plenty of 3rd party Watch bands in my time but always end up wearing Apple's bands. The quality is simply undeniable and very evident in the feel, look, and durability. Anything else, even at a much lower price, just turns out to be a waste of money.COMFORT - For me, this type of magnetic enclosure avoids the pressure points that are often unavoidable with bands that have pre-set latch holes.GREAT PRICE - At the price I paid on Amazon ($49.95), this is a great buy. Again, this is the highest quality band of this type that you will find - the leather is fantastic. And it definitely is superior in durability to the new "woven" bands Apple introduced with the iPhone 15.A NOTE ON SIZING - Unless you've got very large wrists, I recommend getting the S/M size. The M/L is much longer and wraps around too far.Overall, I highly recommend - you will not be disappointed.